Glamourous Camping, better known as Glamping, has surged in popularity across the UK in recent years. This hybrid form of accommodation combines the allure of the great outdoors with the luxurious comfort of hotel amenities. Glamping in the UK market has seen significant growth, particularly glamping pods and shepherd huts.
As we look ahead to 2024, Anglezarke Pod Company considers regional trends and established names alike. This blog will evaluate the future landscape of this burgeoning industry in the UK.
Key Drivers of the UK Glamping Pod and Shepherd Hut Market
Modern travellers, particularly millennials and Gen Z, seek unique and Instagram-worthy experiences. Glamping offers a novel way to experience nature without sacrificing comfort, so appeals to those looking for off-the-beaten-path adventures. The COVID-19 pandemic has reshaped travel preferences, with many people opting for domestic travel over international trips.
Glamping provides an attractive option for those looking to explore closer to home while avoiding crowded hotels and resorts. The versatility of glamping pods and shepherd huts allows for customisation in order to suit various themes and preferences. In fact, this applies from rustic charm to modern luxury and everything in between.
There is an increasing desire for digital detox and wellness-focused vacations. Glamping locations, often set in serene natural environments offer a perfect retreat for those looking to unplug and rejuvenate. Therefore, you will most likely be surrounded by activities like yoga, hiking, and stargazing.
Biggest Luxury Camping Presences in the UK
South West England leads the UK glamping market, especially Cornwall and Devon. Known for its stunning coastlines, picturesque countryside, and favourable weather, this region attracts a large number of tourists. Above all, the abundance of natural beauty and established tourist infrastructure makes it ideal for glamping ventures.
Scotland’s rugged landscapes provide a perfect backdrop for glamping, including the Highlands and various lochs. Regions like the Isle of Skye and the Cairngorms National Park are popular for their scenic beauty. As a result, the many outdoor activities make them prime locations for glamping pods and shepherd huts.
With its national parks such as Snowdonia and Brecon Beacons, Wales offers breathtaking scenery and plenty of outdoor activities. The Welsh tourism sector has embraced glamping, so leverages the region’s nature to attract visitors seeking adventure and tranquillity.
Major Players in the UK Glamping Pod and Shepherd Hut Market
A leader in the glamping sector, Canopy & Stars curates a collection of high-quality glamping sites across the UK. Their emphasis on distinctive, eco-friendly accommodations has positioned them as a major player in the market.
Known for their luxurious shepherd huts and vintage caravans, The Glamping Orchard offers bespoke accommodations in Gloucestershire. Their attention to detail and commitment to providing a unique glamping experience have garnered a loyal customer base.
With numerous locations across the UK, Wigwam® Holidays provides a variety of glamping pods designed for comfort and accessibility. Above all, their extensive network and consistent quality have made them a trusted name in the glamping industry.
How big is the UK glamping pod and shepherd hut market?
The UK glamping market has been rapidly expanding, driven by increasing consumer interest in experiential travel and outdoor activities. As of 2024, the market for glamping pods and shepherd huts in the UK is substantial and undeniably increasing.
According to market research, the glamping sector in the UK was valued at approximately £160 million in 2023. In fact, this is with glamping pods and shepherd huts making up a significant portion of this market. The rising popularity of these accommodations is attributed to their unique appeal, thus combining rustic charm with modern comforts.
Glamping pods and shepherd huts offer a range of amenities such as heating, en-suite bathrooms, and even kitchen facilities. Ultimately, these can cater to a wide demographic, including families, couples, and solo travellers. The UK’s diverse landscape, from coastal regions to national parks, provides an ideal backdrop for these accommodations, further fuelling their demand.
What is the growth rate of the UK market?
The growth rate of the UK glamping pod and shepherd hut market has been impressive. From 2019 to 2023, the market experienced an average annual growth rate of around 15%. This growth trajectory is expected to continue, albeit at a slightly moderated pace as the market matures.
For the period between 2024 and 2029, industry analysts project an average annual growth rate of 12%. The trend of staycations has gained momentum, particularly in the wake of the COVID-19 pandemic. Many UK residents are opting to explore domestic destinations, thus driving the demand for glamping accommodations.
The post-pandemic era has seen a surge in outdoor activities such as hiking, cycling, and nature walks. Above all, Glamping provides an ideal base for these activities due to combining adventure with comfort.
How many glamping pods and shepherd huts will be sold in the UK by 2029?
Looking ahead, the UK glamping pod and shepherd hut market is set for continued expansion. By 2029, it is estimated that approximately 15,000 to 18,000 new glamping pods and shepherd huts will be sold in the UK. This projection is based on current market trends, consumer preferences, and the continuous development of new and innovative glamping solutions.
The glamping market is certainly expected to maintain its upward trajectory. More specifically with a projected annual growth rate of around 15% from 2024 to 2029. Ultimately, the demand for unique and sustainable travel experiences remains a significant growth driver.
As demand increases, more landowners and entrepreneurs will invest in developing glamping sites. This will include both large-scale glamping resorts and smaller, boutique operations, so offers a diverse range of experiences.
Glamping in the UK
The rise of glamping in the UK is characterised by innovative accommodations like glamping pods and shepherd huts. In addition to being a testament to changing travel preferences and the desire for memorable experiences. Contact Anglezarke Pod Company for professional glamping pods and shepherd huts in the UK.
Key drivers such as the quest for novelty, eco-tourism, and post-pandemic travel trends have fuelled this market’s growth. Regions like South West England, Scotland, Wales, and the Lake District lead the way, supported by major players. For instance, this includes Canopy & Stars, The Glamping Orchard, and Wigwam® Holidays.
As 2024 approaches, the glamping market is poised for continued expansion, driven by family travel trends and luxury segment. With its blend of comfort and adventure, glamping is set to remain a favoured choice for travellers. Specifically, those seeking to reconnect with nature without compromising on comfort.